Research and Planning: E4 and the Brief

E4 and the Brief

I have been doing a lot of research on E4 on all types of different topics. Things I found include that the owner of this national praised TV channel is 'Channel Four Television Corporation' which was founded in 1982, E4 however was not launched until 18th January 2001. Upon further research I found the two most viewed TV Shows on E4 are 'The Inbetweeners' and 'The Big Bang Theory' both of which have a large and strong fan base and are adored by fans, other popular and common shows you will find on E4 include 'Tattoo Fixers' 'Coach Trip' 'Celebs Go Dating' and many more. 

Currently in 2017 E4's Primary Target Audience is more towards female housewives than men and the aged of the viewers is more often than not between 16-34. Below is a shot of the Audience at a 'Live in Chelsea' showing which is a very popular reality TV show along with a profile chart showing the averages of views in terms of age and gender.

Next I will follow up on the last point my going into detail on E4's secondary target audience. On top of E4 playing TV dramas with long story lines, plot twists and a lot of drama they also tend to play and have aired some really great comedy shows that have been adored by all types of people ranging from teenagers to older people who love to laugh and with these shows E4 provided that. An some examples are the TV shows 'The Inbetweens' and 'The Big Bang Theory' have received mass amounts of love and support as well as high ratings, 'The Inbeweens even to 2 spin off movies with both being extremely successful.

Another interesting thing I found about E4 was the other channels they owned and the other target markets from those channels. There quite a few to I will analyses the main and most popular ones. Firstly, I am going to look at Channel 4 with is often called the 'Sister' to E4. It is another british public service television broadcaster and it started almost 20 years before E4 was lunched, its Primary Target Audience is a mixture of all adults, 16-34 and there is slightly more female viewers and male.



E Sting
A E sting is something that a channel will play between the adverts and the program, it works as part as a introduction back into the program and partly to let you know what channel you are watching so similar to self promotion.

I liked this ESting due to its bright attracting colors and interesting imagery as well as a clean and sharp showing of their logo, they also made a compelling beat to go along side with the animation. I believe the target market of this ESting is teens as it shows eye catching images and satisfyingly shapes. 






These EStings are very unique as once they are placed together you can see they are based on doodles shown by the paper background and simply characters, also these EStings are a lot more humorous than most. The target market for these EStings is children as that is who the charatars and humor is appealing too, furthermore it is played on the children TV channel/website.



This particular ESting is the most interesting and bezar one out of this list as it shows to the almost full extent of what Stop Motion Animation and Computer Animation can do. It shows multiply objects moving simultaneously and doing this that would normally be impossible.
The target audience for this ESting would be to teenagers and adults as its attention grabbing and once you see the E4 logo at the end its likely you wont forget it. 

Here is a list of my current experience using animation including the first ever types being thaumatrope, praxinoscope and a zoetrope.





Next I will embed my Lego animation.


When creating this piece my intentions where to experiment using Logo as well as using a dubbed voice over and syncing it the the Lego pieces month using drawings of a month showing the appropriate shapes. It was a enjoyable process as I didn't find syncing the audio to the video too difficult although I am aware it could have been done better, working with Lego was not as fun as I thought as I felt limited to what I could create and the way the characters moved.



The following videos are of my live action Stop Motion and my Inanimate object animation.   


When creating this me and a classmate were experimenting with using people and stop-motion which turned out the be a more of a different experience than using objects. It was also I very enjoyable process but turned out to be a little more different in terms of keeping the camera is the right places and walking around correctly in the animation was more challenging than expected. We also set out to make it seem as the person had super natural powers which I was pleased with how it turned out for our first attempt but I know we could have done better.






For my Inanimate object animation I was once again using objects rather than people but this time I choose to focus more on the characters, story line and moving objects with no audio. I was trying my best to make it seem as if the mouse was alive searching for food, climbing around and having a good time but this turned out harder than I thought as I struggled to make the mouse move in a realistic way and show emotions. However, I was pleased with my animation I found I had the most fun doing this piece.   


For my final E4 ESting project I will be using Paper squares to display numbers and shapes such as E4. After seeing several extremely creative videos online of people using sticky notes to create animations I was inspired to try it myself. Also I felt as if using an object was the best for me personally as I could take my time and work at my own pace and get fairly creative.